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sales, but also have power over opinions and influence the consumer behavior of their followers. The line between marketing …
Persistent link: https://www.econbiz.de/10015130269
Persistent link: https://www.econbiz.de/10014416250
If philosophical moral reflection tends to improve moral behaviour, one might expect that professional ethicists will, on average, behave morally better than non-ethicists. One potential source of insight into the moral behaviour of ethicists is philosophers' opinions about ethicists' behaviour....
Persistent link: https://www.econbiz.de/10013159004
Purpose - The aim of this paper is to measure the effects of universities' ethical management and positive impact on society affect the faculty engagement through the mediating effect of organizational legitimacy. Design/methodology/approach - Engaged employees are characterized by better...
Persistent link: https://www.econbiz.de/10013193258
buying behavior in Particular two Organizations of Faisalabad, to study the consumer ethics we used four different dimensions …
Persistent link: https://www.econbiz.de/10011111133
Advertising is often critiqued for not respecting rules of ethics both in the process of advertisement design and in the way it influences society. The main concern of advertisers as representatives of companies that seek profit making is to increase sales, win new clients, increase the demand...
Persistent link: https://www.econbiz.de/10011268698
attempt to damage consumers' attitude toward tobacco brands through the health beliefs they lead consumers to associate to the … increase in consumers' tobacco brand attitude. …
Persistent link: https://www.econbiz.de/10010737653
While brand punishment – through either individual or collective action – has received ample attention by consumer psychologists, absent from this literature is that such punishment can take the form of unethical actions that can occur even when the consumer is not personally harmed. Across...
Persistent link: https://www.econbiz.de/10014118213
satisfy the consumer's polyvalent behavior, in continuous change and in search for novelty and innovation. Clients are …
Persistent link: https://www.econbiz.de/10012965098
Given the prevalence of bounded morality and possibly tainted financial gains, this research examines how feeling guilty about money changes consumer spending. Extending the research on mental and emotional accounting, we propose that consumers also engage in “moral accounting”: consumers...
Persistent link: https://www.econbiz.de/10012905655