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The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 61-73
Persistent link: https://www.econbiz.de/10009759946
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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Ethics and marketing management : an empirical examination
Chonko, Lawrence B. - In: Journal of business research : JBR 13 (1985) 4, pp. 339-359
Persistent link: https://www.econbiz.de/10001021712
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Ethical problems of marketing researchers
Hunt, Shelby D.; Chonko, Lawrence B.; Wilcox, James B. - 2009
Persistent link: https://www.econbiz.de/10003794825
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The general theory of marketing ethics : the consumer ethics and intentions issues
Vitell, Scott J.; Hunt, Shelby D. - In: Handbook on ethics and marketing, (pp. 15-37). 2015
Persistent link: https://www.econbiz.de/10011301245
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Reflections on ethical issues in marketing management : an empirical examination
Chonko, Lawrence B.; Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 86-95
Persistent link: https://www.econbiz.de/10011879720
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Understanding ethical diversity in organizations
Hunt, Shelby D.; Hansen, Jared M. - In: Organizational dynamics : a quarterly review of … 36 (2007) 2, pp. 202-216
Persistent link: https://www.econbiz.de/10003480025