n five studies, we measured the extent to which subjects weight moral product attributes in different response modes. We found that nonprice judgments such as likelihood of purchase ratings were more reflective of expressed moral attitudes than were pricing responses, and that holistic price...

I distinguish four types of goals: self-interested, altruistic, moralistic, and moral. Moralistic goals are those that people attempt to impose on others, regardless of the others' true interests. These may become prominent in political behavior such as voting because such behavior has...

Most people think that breaking a promise is immoral, and that a breach of contract is a kind of broken promise. However, the law does not explicitly recognize the moral context of breach of contract. Using a series of web-based questionnaires, we asked subjects to read breach of contract cases...