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Moral motives in consumption
Goenka, Shreyans; Sen, Sankar; Thomas, Manoj - In: Journal of the Association for Consumer Research : JACR 10 (2025) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10015329634
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Morality and consumption
Thomas, Manoj (ed.); Sen, Sankar (ed.); Goenka, Shreyans (ed.) - 2025
Persistent link: https://www.econbiz.de/10015329673
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Moral foundations theory and consumer behavior
Goenka, Shreyans; Thomas, Manoj - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 536-540
Persistent link: https://www.econbiz.de/10015144239
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Charities can increase the effectiveness of donation appeals by using a morally congruent positive emotion
Goenka, Shreyans; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 774-790
Persistent link: https://www.econbiz.de/10012120628
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Why is it wrong to sell your body? : understanding liberals' versus conservatives' moral objections to bodily markets
Goenka, Shreyans; Van Osselaer, Stijn M. J. - In: Journal of marketing 87 (2023) 1, pp. 64-80
Persistent link: https://www.econbiz.de/10013474260