Entrepreneurship, in a very broad sense, has always been at the heart of firm and industrial dynamics extolling influence at macro level. Family businesses are an important group of enterprises not only in many of the world's large enterprises but also within the Micro, Small and Medium-sized...

Productivity of smallholder agriculture lingers at subsistence level, primarily due to the unreliable supply and unaffordable prices of farm inputs, and poor rural marketing infrastructure. Cooperatives are indispensable institutions for addressing such a structural problem. In Ethiopia,...

Ethiopian non-life insurance gross premium for the past 10 years has grown on average of 20.74% that doubles the economic growth of the country. Although the sector growth is rapid, penetration rate and density of insurance industry are at very low stage. In 2013/2014, Ethiopian insurance...

A good package can properly communicate a product for better comprehension. Design and marketing personnel expose product contents through such visual elements as word, graphics, color, trade mark, shape, size, and texture, so that people can more easily find and comprehend them. Since packaging...

Customer relationship management is the subjective comparison that customer make between the service that they want to receive and what they actually get. Customer satisfaction is an overall customer attitude towards a service provider or an emotional reaction to the difference what customer...