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Ethnic group
Consumer behaviour
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Ethnische Gruppe
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Cultural identity
4
Brand image
3
Kulturelle Identität
3
Markenimage
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Personality psychology
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Cross-cultural marketing
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Ethnicity
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Interkulturelles Marketing
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Consumer attitudes
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Cultural diversity
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Customer satisfaction
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Customer service
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Montoya, Detra Y.
4
Aguirre-Rodriguez, Alexandra
2
Alvarez, Cecilia M. O.
1
Boveda-Lambie, Adriana
1
Briggs, Elten
1
Luna, David
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Montoya, Detra
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Rosenbaum, Mark S.
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Journal of business research : JBR
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Services marketing quarterly
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When culturally adaptive service behaviors affect customer satisfaction in shared ethnicity service encounters
Aguirre-Rodriguez, Alexandra
;
Boveda-Lambie, Adriana
; …
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013352802
Saved in:
2
Ethnic identity-based motivation : a model emergent from US Hispanic consumers
Aguirre-Rodriguez, Alexandra
;
Luna, David
;
Alvarez, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 303-327
Persistent link: https://www.econbiz.de/10014289839
Saved in:
3
Shared ethnicity effects on service encounters : a study across three US subcultures
Montoya, Detra Y.
;
Briggs, Elten
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 314-320
Persistent link: https://www.econbiz.de/10009720304
Saved in:
4
The effect of lifestyle-based depletion on teen consumer behavior
Montoya, Detra Y.
;
Scott, Maura L.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 82-96
Persistent link: https://www.econbiz.de/10009753887
Saved in:
5
Am I welcome here? Exploring how ethnic consumers assess their place identity
Rosenbaum, Mark S.
;
Montoya, Detra Y.
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 206-214
Persistent link: https://www.econbiz.de/10003428819
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