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Tangibility consequences for ethnic marketing strategy
Pires, Guilherme; Stanton, John; Stanton, Patricia J. - In: Global business & economics review 6 (2004) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10002148444
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The use of ethnicity in marketing : reconciling theory and practice
Pires, Guilherme; Stanton, John - 2007
Persistent link: https://www.econbiz.de/10003669049
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The relevance of minority ethnic groups for marketing : a research framework
Pires, Guilherme; Stanton, John; Stanton, Patricia J. - 2008
Persistent link: https://www.econbiz.de/10011927781