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Consumer fetish : commercial ethnography and the sovereign consumer

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Why do the Indians wear Adidas? : or, culture contact and the relations of consumption

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The study of the consumption of goods has never achieved the prominence in anthropology of either production or exchange. Yet the accelerating consumption of western goods in non-western societies is one of the most obtrusive cultural and economic trends of the last three centuries. This article...

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Deep engagement with consumer experience : listening and learning with qualitative data

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