Das Handbuch bietet einen umfassenden Überblick über die Grundlagen, Rahmenbedingungen, Einsatzfelder, Instrumente und Maßnahmen des Public-Affairs-Managements. Es vermittelt grundlegendes Know-how über die Funktionsweisen, Potenziale und auch Risiken strategischer Kommunikation, die auf das...

Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in...

This chapter builds on status as sociological ordering and introduces the relevance of high status for organisations and their strategic communication. It offers new insights into organisational leadership perceptions from a stakeholder perspective. A neo-institutional framework is combined with...