Examines the internal corporate venturing process by comparing trial-and-error learning with action persistence. The model developed focuses on two key concepts – uncertainty and ambiguity. To examine numerous hypotheses that result from this model, data were gathered from a venture within a...

Is it reasonable to evaluate process explanations such as effectuation using criteria that assume a world of efficient causation and linear variance? To address this question, our comment covers the following points. First, we review efforts by scholars within the management discipline to...