Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Evaluation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using transformational appeals...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Evaluation
Consumer behaviour
15
Konsumentenverhalten
13
Einzelhandel
5
Retail trade
5
Service quality
5
Theorie
4
Theory
4
USA
4
Dienstleistungsqualität
3
Einkaufszentrum
3
Experiment
3
Online retailing
3
Online-Handel
3
Shopping center
3
United States
3
Adolescent
2
Bewertung
2
Beziehungsmarketing
2
Brand management
2
Conflict
2
Emotion
2
Gender
2
Geschlecht
2
Markenführung
2
Market research
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Mother-daughter shopping
2
Music
2
Music industry
2
Musik
2
Musikwirtschaft
2
Relationship marketing
2
Shopping
2
Shopping companion
2
Value
2
Viral marketing
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Baker, Julie
1
Boatwright, Peter
1
Brocato, E. Deanne
1
Ghoshal, Tanuka
1
Nunes, Joseph C.
1
Voorhees, Clay M.
1
Yorkston, Eric
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
1
Journal of retailing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multiple reference points in sequential hedonic evaluation : an empirical analysis
Ghoshal, Tanuka
;
Yorkston, Eric
;
Nunes, Joseph C.
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 563-577
Persistent link: https://www.econbiz.de/10010489709
Saved in:
2
Understanding the influence of cues from other customers in the service experience : a scale development and validation
Brocato, E. Deanne
;
Voorhees, Clay M.
;
Baker, Julie
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 384-398
Persistent link: https://www.econbiz.de/10009622992
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
