Purpose The purpose of this paper is to investigate why and how universities in the Glasgow region sought to leverage the 2014 Commonwealth Games to achieve their own benefits. Design/methodology/approach An in-depth qualitative case study, utilising documentary evidence and in-depth interviews,...

Purpose This paper aims to examine participatory sport event organizers’ perspectives on potential connections between their events and tourism and destination marketing outcomes. Design/methodology/approach This qualitative study entailed in-depth interviews with participatory sport event...