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Investigating nexus between corporate re-branding and stock market performance : a study of Indian service sector
Kaul, Pushpanjali
;
Arora, Sangeeta
- In:
Managerial finance
50
(
2024
)
6
,
pp. 1153-1173
Persistent link: https://www.econbiz.de/10015049371
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Reinventing a brand's identity : effect of name and logo announcements on the stock price of Indian banks
Kaul, Pushpanjali
;
Arora, Sangeeta
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013270418
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