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Can macromarketing learn from 40,000 years of history?
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 334-335
Persistent link: https://www.econbiz.de/10011750627
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Marketing systems : looking backward, sizing up and thinking ahead
Layton, Roger A. - In: Journal of macromarketing 39 (2019) 2, pp. 208-224
Persistent link: https://www.econbiz.de/10012009308
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Path dependency in marketing systems : where history matters and the future casts a shadow
Layton, Roger A.; Duffy, Sarah - In: Journal of macromarketing : examining the interactions … 38 (2018) 4, pp. 400-414
Persistent link: https://www.econbiz.de/10011954413
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Getting things right, diagnose and design in the evolution of community provisioning systems
Layton, Roger A.; Domegan, Christine; Duffy, Sarah Maree - In: Journal of macromarketing 44 (2024) 2, pp. 356-370
Persistent link: https://www.econbiz.de/10014584742