The 15‐year study of excellence in public relations and communication management in the USA, the UK and Canada produced an explanation of the value of PR to an organisation and a set of theoretical principles describing how the communication function should be organised, structured and...

This paper reports research results from a replication of the International Association of Business Communicators (IABC) ‘Excellence’ study of 30 Slovenian organisations. It has been theorised that the Excellence principles are generic throughout the world but that these principles must be...