Purpose – The purpose of this article is to explore possible contributions to the development of models to define business networks conceptually, and identify and delineate them empirically by integrating concepts and ideas from “market exchange theory” originating in the works of...

The transition to market economy in Russia in the 1980s and 1990s is analysed in terms of fragmented and integrated relationships in business networks. A longitudinal case study of the relationships of a Russian company shows that integrated relationships are replacing fragmented ones, that is,...