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Several studies have examined the relationship between internal marketing and external customer satisfaction. Our research examined the relationship of the expatriate in his capacity as internal customer, considering the culture’s role on the latter in determining the perceived quality of...
Persistent link: https://www.econbiz.de/10014136025
The opening of borders and the globalization have facilitated the transition of expatriate employees in the tourism field. The appearance of this phenomenon has spawned several consequences such as changing the level of perceived service quality; it has influenced also the perceived image of the...
Persistent link: https://www.econbiz.de/10014036166
Culture affects how people express themselves, interact and do business with others, Tse et al (2008). The perceived service quality is influenced by several factors such as culture, the latter affects the behavior of expatriate employees in the field of service provision in which the perceived...
Persistent link: https://www.econbiz.de/10014036513