Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of Business Research 65 (2012) 11, pp. 1543-1550
To clarify interactivity as functions, processes, and perceptions, and to examine the moderating role of experience, this study uses an experimental design to investigate key questions about functional features, actual interactions and perceptions, and the consequences (i.e., attitude, trust,...
