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Experience goods
Weinbau
10
Wine industry
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Consumer behaviour
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Spain
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Wein
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Wine
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Spanien
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Markenartikel
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Markenführung
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Produktivität
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Corporate reputation
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Einzelhandel
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Firmenimage
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Italy
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Preismanagement
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Pricing strategy
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Reputation
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Retail trade
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Más Ruiz, Francisco José
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Sellers Rubio, Ricardo
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Campayo-Sanchez, Fernando
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Review of managerial science
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Total quality management & business excellence
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ECONIS (ZBW)
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Economic efficiency of members of protected designations of origin : sharing reputation indicators in the experience goods of wine and cheese
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
- In:
Review of managerial science
9
(
2015
)
1
,
pp. 175-196
Persistent link: https://www.econbiz.de/10010473126
Saved in:
2
Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Total quality management & business excellence
34
(
2023
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10014549084
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