An experiment was conducted to determine if the decision-making process for choosing between alternative job offers by Stanford MBA's is affected by a task requiring an individual to evaluate hypothetical combinations of a limited number of job characteristics. Based on a paramorphic...

Two field experiments examine whether providing information to consumers about competitive products builds trust. Established theory suggests that (1) competitive information leads to trust because it demonstrates the firm is altruistic and (2) trust leads to brand consideration and sales. In...