Consumers' risk preferences are often overlooked in studies of consumer demand for risky food. We find that risk preferences elicited through context-less lottery choices are significantly related to consumers' stated preferences for genetically modified (GM) food. These results suggest risk...

This paper investigates whether individuals’ risk-taking behavior is affected by background risk by analyzing individuals’ choices over a series of lotteries in a laboratory setting in the presence and absence of independent, uncorrelated background risks. Overall, our results were mixed. We...