Much of experimental research in marketing has focused on individual choices. Yet in many contexts, the outcomes of one’s choices depend on the choices of others. Furthermore, the results obtained in individual decision making context may not be applicable to these strategic choices. In this...

The trust game, a simple two-person economic exchange, has been extensively used as experimental measures for trust and trustworthiness of individuals. Here, we develop deep neural network-based artificial intelligence (AI) agents to participate a series of experiments based upon the trust game....