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Using internet behavior to deliver relevant television commercials

Bellman, Steven; Murphy, Jamie; Treleaven-Hassard, Shiree; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 2, pp. 130-140

Persistent link: https://www.econbiz.de/10009758374

Productive play time : the effect of practice on consumer demand for hedonic experiences

Murray, Kyle B.; Bellman, Steven - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 376-391

Persistent link: https://www.econbiz.de/10009295488

Contextual priming effects of television programs on commercials : the moderating effects of age

Bellman, Steven; Robinson, Jennifer A.; Reid, Ryan; … - In: Journal of promotion management : JPM 21 (2015) 5, pp. 566-583

Persistent link: https://www.econbiz.de/10011433561

How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption

Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of marketing communications 25 (2019) 7, pp. 763-782

Persistent link: https://www.econbiz.de/10012203365

Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online

Bellman, Steven; Beal, Virginia; Wooley, Brooke; Varan, … - In: Journal of business research : JBR 120 (2020), pp. 103-113

Persistent link: https://www.econbiz.de/10012417105

Productive Play Time : The Effect of Practice on Consumer Demand for Hedonic Experiences

Murray, Kyle B.; Bellman, Steven - 2013

In this paper we explain how practice, prior knowledge and task difficulty interact to affect demand for hedonic experiences. As predicted by the human capital model, we propose that the key determinant of demand for hedonic experiences is the increase in performance efficiency that can be...

Persistent link: https://www.econbiz.de/10014045153