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The Effect of Mere Touch on Perceived Ownership

Peck, Joann; Shu, Suzanne B. - 2009

This research finds that merely touching an object results in an increase in perceived ownership of that object. For non-owners, or buyers, perceived ownership can be increased with either mere touch or with imagery encouraging touch. Perceived ownership can also be increased through touch for...

Persistent link: https://www.econbiz.de/10014210388

What motivates social security claiming age intentions? : testing behaviorally informed interventions alongside individual differences

Greenberg, Adam Eric; Hershfield, Hal; Shu, Suzanne B.; … - In: Journal of marketing research 60 (2023) 6, pp. 1052-1070

Persistent link: https://www.econbiz.de/10014427266

The effect of perceived similarity on sequential risk taking

Webb, Elizabeth C.; Shu, Suzanne B. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 916-933

Persistent link: https://www.econbiz.de/10011971288

Mementos and the endowment effect

Chu, Charlene K.; Shu, Suzanne B. - In: Journal of behavioral decision making 36 (2023) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10013464477

Informational and affective influences of haptics on product evaluation : is what I say how I feel?

Childers, Terry L.; Peck, Joann - In: Sensory marketing : research on the sensuality of products, (pp. 63-72). 2010

Persistent link: https://www.econbiz.de/10003933184

Look but don't touch! : he impact of active interpersonal haptic blocking on compensatory touch and purchase behavior

Ringler, Christine; Sirianni, Nancy J.; Gustafsson, Anders - In: Journal of retailing 95 (2019) 4, pp. 186-203

Persistent link: https://www.econbiz.de/10012154088

It looks like "theirs" : when and why human presence in the photo lowers viewers' liking and preference for an experience venue

Lu, Zoe Y.; Jung, Suyeon; Peck, Joann - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 321-341

Persistent link: https://www.econbiz.de/10014634466