Game theory has helped to clarify and simplify a wide variety of business decisions, yet has rarely been applied in a retailing context. This article pairs three contemporary retailing issues with three well-known strategic games in an effort to spark the imagination of the strategist and the...

Using a choice experiment conducted among more than a thousand Swiss consumers, we analyze the individual demand for voluntary carbon offsets in different contexts. The analysis is used to identify the consumers’ underlying motives for offsetting emissions, the context effects on their...

Shopping in retail stores is essentially a social experience. Prior research has focused extensively on the retail shopping experience, impulse buying tendency and shopper satisfaction. There exists a dearth of literature on companion shoppers and their influence on customers' overall shopping...