Narrow search
Showing 1 - 3 of 3
Cover Image
An examination of emotional information management in gift giving and receipt
Taute, Harry A.; Sierra, Jeremy J. - In: Psychology & marketing 32 (2015) 2, pp. 203-218
Persistent link: https://www.econbiz.de/10010527176
Cover Image
Endorser gender and age effects in B2B advertising
Mohan, Mayoor; Ferguson, Jodie L.; Huhmann, Bruce A. - In: Journal of business research : JBR 148 (2022), pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Cover Image
Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.; Albinsson, Pia A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879