The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not — by exposing participants to the preferences of their peers — and assessed subsequent brain activity during an incidental processing...

Two experiments show that eliciting taxpayer preferences on government spending -- providing taxpayer agency -- increases tax compliance. We first create an income and taxation environment in a laboratory setting to test for compliance with a "lab tax.'' Allowing a treatment group to express...