A computer-based measurement procedure was developed to assess the deceptive effects of advertising claims. The study investigated various message forms identified in past research as having the potential to deceive the consumer by implying unrealistically high levels of brand attribute...

Intergroup conflict reflects, in part, judgments made about behavior across group boundaries. We investigate in this research how group identity is related to judgments individuals make about the ethicality of others. According to Social Identity Theory, ingroup favoritism serves to positively...