Similar Search Results

Compensating for public harms : why public goods are preferred to money

Mansfield, Carol; Van Houtven, George L.; Huber, Joel - In: Land economics : applied research on environmental resources 78 (2002) 3, pp. 368-389

Persistent link: https://www.econbiz.de/10001702959

Let's be honest about the attraction effect

Huber, Joel; Payne, John W.; Puto, Christopher P. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 520-525

Persistent link: https://www.econbiz.de/10010399698

Reference-dependent valuations of risk : why willingness-to-accept exceeds willingness-to-pay

Viscusi, W. Kip; Huber, Joel - In: Journal of risk and uncertainty : JRU 44 (2012) 1, pp. 19-44

Persistent link: https://www.econbiz.de/10009522928

Creating shopping momentum

Dhar, Ravi; Huber, Joel; Khan, Uzma - In: GfK marketing intelligence review : Marketingforschung … (2009) 1, pp. 8-15

Persistent link: https://www.econbiz.de/10003854883

Estimating discount rates for environmental quality from utility-based choice experiments

Viscusi, W. Kip; Huber, Joel; Bell, Jason - In: Journal of risk and uncertainty : JRU 37 (2008) 2/3, pp. 199-220

Persistent link: https://www.econbiz.de/10003783868

Reference-Dependent Valuations of Risk : Why Willingness-to-Accept Exceeds Willingness-to-Pay

Viscusi, W. Kip - 2012

The gap between willingness-to-pay (WTP) and willingness-to-accept (WTA) benefit values typifies situations in which reference points — and direction of movement from reference points — are consequential. Why WTA-WTP discrepancies arise is not well understood. We generalize models of...

Persistent link: https://www.econbiz.de/10013113519