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~subject:"Experiment"
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Experiment
Consumer behaviour
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Understanding the social learning effect in contagious switching behavior
Hu, Mantian
;
Yang, Sha
;
Xu, Daniel Yi
- In:
Management science : journal of the Institute for …
65
(
2019
)
10
,
pp. 4771-4794
Persistent link: https://www.econbiz.de/10012118124
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2
A dynamic model of player level-progression decisions in online gaming
Zhao, Yi
;
Yang, Sha
;
Shum, Matthew
;
Dutta, Shantanu
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8062-8082
Persistent link: https://www.econbiz.de/10014279948
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3
Separating substitution and psychological effects of price with a two-step conjoint approach : application to luxury goods
Yao, Alex Yao
;
Yang, Sha
;
Sudhir, K.
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 344-361
Persistent link: https://www.econbiz.de/10015057461
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4
The denomination effect
Raghubir, Priya
;
Srivastava, Joydeep
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10003919330
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5
Promoting promotions : does showcasing free gifts backfire?
Raghubir, Priya
;
Celly, Kirti Sawhney
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
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