Narrow search
Showing 1 - 6 of 6
Cover Image
Experimental studies in family business research
Lude, Maximilian Joachim; Prügl, Reinhard - In: Journal of family business strategy 12 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012514699
Cover Image
Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie; Prügl, Reinhard; Lude, … - In: Psychology & marketing 39 (2022) 1, pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
Cover Image
Cognitive antecedents of family business bias in investment decisions : a commentary on "Risky decisions and the family firm bias: an experimental study based on prospect theory"
Fang, Hanqing; Siau, Keng; Memili, Esra; Dou, Junsheng - In: Entrepreneurship theory and practice : ET&P 43 (2019) 2, pp. 409-416
Persistent link: https://www.econbiz.de/10012023093
Cover Image
Risky decisions and the family firm bias : an experimental study based on prospect theory
Lude, Maximilian Joachim; Prügl, Reinhard - In: Entrepreneurship theory and practice : ET&P 43 (2019) 2, pp. 386-408
Persistent link: https://www.econbiz.de/10012023100
Cover Image
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Cover Image
The value of making producers personal
Fuchs, Christoph; Kaiser, Ulrike; Schreier, Martin; Van … - In: Journal of retailing 98 (2022) 3, pp. 486-495
Persistent link: https://www.econbiz.de/10013426741