Narrow search
Showing 1 - 5 of 5
Cover Image
Measurement error in experimental designs in consumer psychology
Viswanathan, Madhu - In: Handbook of consumer psychology, (pp. 1133-1159). 2008
Persistent link: https://www.econbiz.de/10003716682
Cover Image
Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu; Narayanan, Sunder - 1996
Persistent link: https://www.econbiz.de/10000957518
Cover Image
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland; Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Cover Image
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Cover Image
Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu; Umashankar, Nita; Sreekumar, Arun; … - In: Journal of marketing 85 (2021) 3, pp. 113-129
Persistent link: https://www.econbiz.de/10012522222