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Fragile Enhancement of Attitud...
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Experiment
Consumer behaviour
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USA
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Clarkson, Joshua J.
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Litt, Ab
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Rucker, Derek D.
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Shiv, Baba
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Tormala, Zakary L.
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Wan, Echo Wen
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Manipulating basic taste perception to explore how product information affects experience
Litt, Ab
;
Shiv, Baba
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009548903
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The effect of regulatory depletion on attitude certainty
Wan, Echo Wen
;
Rucker, Derek D.
;
Tormala, Zakary L.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
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