Narrow search
Showing 1 - 4 of 4
Cover Image
What you ask changes what I pay : framing effects in pay what you want pricing
Cui, Annie Peng; Johnson, Jennifer Wiggins - In: Journal of marketing theory and practice 25 (2017) 4, pp. 323-339
Persistent link: https://www.econbiz.de/10011771017
Cover Image
The tangled web we weave : deceptive consumption behaviors as a means to cope with identity threat
Thomas, Veronica L.; Johnson, Jennifer Wiggins; Jewell, … - In: Marketing theory 16 (2016) 4, pp. 493-512
Persistent link: https://www.econbiz.de/10011645953
Cover Image
What did you do to my brand? : the moderating effect of brand nostalgia on consumer reponses to changes in a brand
Shields, Alison B.; Johnson, Jennifer Wiggins - In: Psychology & marketing 33 (2016) 9, pp. 713-728
Persistent link: https://www.econbiz.de/10011560123
Cover Image
Legitimate incongruity : Strategic positioning within hybrid categories
Alexiou, Kostas; Johnson, Jennifer Wiggins; Fourkan, Md - In: Journal of business venturing 39 (2024) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10015065175