Willingness-To-Pay (WTP) is the most a person is willing to pay for a good or service. Conversely, Willingness-To-Accept (WTA) is the minimum amount a person is willing to accept for giving up a good or service. People often attribute a higher value for privacy in the WTA condition when compared...

Net Trust is a system that embeds social context in web-based trust decisions by combining individual histories, social networks, and explicit ratings. The social context embedded in Net Trust allows an individual to select their own trusted sources of information and rate particular sites as...

Net Trust is a system that embeds social context in web-based trust decisions by combining individual histories, social networks, and explicit ratings. The social context embedded in Net Trust allows an individual to select their own trusted sources of information and rate particular sites as...