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It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
Lim, Weng Marc; Teh, Pei-Lee; Ahmed, Pervaiz K. - In: Journal of strategic marketing 26 (2018) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011903318
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On happiness, sadness or indifference : investigating the carryover effect of outcome valence in service perceptions
Yit Sean Chong; Ahmed, Pervaiz K. - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10011602699
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Going keyless for a seamless experience : insights from a unified hotel access control system
Lim, Weng Marc; Teh, Pei-Lee; Ahmed, Pervaiz K.; … - In: International journal of hospitality management 75 (2018), pp. 105-115
Persistent link: https://www.econbiz.de/10011944969