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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity
Yang, Xiaojing
;
Smith, Robert E.
- In:
Marketing science
28
(
2009
)
5
,
pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
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When up brings you down : the effects of imagined vertical movements on motivation, performance, and consumer behavior
Ostinelli, Massimiliano
;
Luna, David
;
Ringberg, Torsten
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 271-283
Persistent link: https://www.econbiz.de/10010366232
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