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Hear what I appreciate : activation of consumption motives for healthier food choices across different value segments
Sihvonen, Jenniina; Luomala, Harri T. - In: The international review of retail, distribution and … 27 (2017) 5, pp. 502-514
Persistent link: https://www.econbiz.de/10011853924
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Should I stay or should I go? : the effect of allied brands negative publicity on brand managers' decision-making
Grazzini, Laura; Mazzoli, Valentina; Zarantonello, Lia - In: Industrial marketing management : the international … 113 (2023), pp. 300-311
Persistent link: https://www.econbiz.de/10014433602
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The current state and future of brand experience
Schmidt, Bernd H.; Brakus, Jaško; Zarantonello, Lia - In: The journal of brand management : an international journal 21 (2014) 9, pp. 727-733
Persistent link: https://www.econbiz.de/10010514128
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Experiences and happiness : the role of gender
Brakus, J. Joško; Chen, Weifeng; Schmitt, Bernd; … - In: Psychology & marketing 39 (2022) 8, pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
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How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia; Grappi, Silvia; Formisano, Marcello - In: Psychology & marketing 41 (2024) 3, pp. 465-491
Persistent link: https://www.econbiz.de/10014467606