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International journal of business excellence : IJBEX
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What happens after consumption? : role of autobiographical memory experience, nostalgia and word of mouth behaviour
Sivakumar, V. J.
;
Rajadurai, B. Issac Johny
- In:
International journal of management practice : IJMP
12
(
2019
)
3
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012105714
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Exploring the role of experience, experience intensification on autobiographical memory and nostalgia and behavioural intention : a theory driven approach
Sivakumar, V. J.
;
Rajadurai, B. Issac Johny
- In:
International journal of business excellence : IJBEX
25
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012798209
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