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Experiment
Consumer behaviour
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Astous, Alain d'
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International journal of advertising : the review of marketing communications
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Psychology & marketing
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ECONIS (ZBW)
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Bundle building in the arts : an experimental investigation
Darveau, Jessica
;
Astous, Alain d'
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 591-603
Persistent link: https://www.econbiz.de/10010399725
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Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
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