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The effect of mere touch on perceived ownership
Peck, Joann; Shu, Suzanne B. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
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Informational and affective influences of haptics on product evaluation : is what I say how I feel?
Childers, Terry L.; Peck, Joann - In: Sensory marketing : research on the sensuality of products, (pp. 63-72). 2010
Persistent link: https://www.econbiz.de/10003933184
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Look but don't touch! : he impact of active interpersonal haptic blocking on compensatory touch and purchase behavior
Ringler, Christine; Sirianni, Nancy J.; Gustafsson, Anders - In: Journal of retailing 95 (2019) 4, pp. 186-203
Persistent link: https://www.econbiz.de/10012154088
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It looks like "theirs" : when and why human presence in the photo lowers viewers' liking and preference for an experience venue
Lu, Zoe Y.; Jung, Suyeon; Peck, Joann - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 321-341
Persistent link: https://www.econbiz.de/10014634466
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The Effect of Mere Touch on Perceived Ownership
Peck, Joann; Shu, Suzanne B. - 2009
This research finds that merely touching an object results in an increase in perceived ownership of that object. For non-owners, or buyers, perceived ownership can be increased with either mere touch or with imagery encouraging touch. Perceived ownership can also be increased through touch for...
Persistent link: https://www.econbiz.de/10014210388