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Why unhappy customers are unlikely to share their opinions with brands

Hydock, Chris; Chen, Zoey; Carlson, Kurt - In: Journal of marketing 84 (2020) 6, pp. 95-112

Persistent link: https://www.econbiz.de/10012309680

The effect of incentive structure on referral : the determining role of self-construal

Wang, Lili; Chen, Zoey - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1091-1110

Persistent link: https://www.econbiz.de/10013390495

More rational or more emotional than others? : lay beliefs about decision-making strategies

VanBergen, Noah; Lurie, Nicholas H.; Chen, Zoey - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 274-292

Persistent link: https://www.econbiz.de/10013177899

More Rational or More Emotional than Others? Lay Beliefs about Decision-Making Strategies

VanBergen, Noah; Lurie, Nicholas H.; Chen, Zoey - 2021

Research demonstrates that people utilize both reasoning and feeling in decision making and that both strategies can be advantageous. However, little is known about how people perceive their decision making relative to others. Despite research findings and popular appeals supporting the use of...

Persistent link: https://www.econbiz.de/10014088906

Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always

Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126

Persistent link: https://www.econbiz.de/10010370690

Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice

Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10003696846

How self-control shapes the meaning of choice

Sela, Aner; Berger, Jonah; Kim, Joshua - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 724-737

Persistent link: https://www.econbiz.de/10011780538

Penny for your preferences : leveraging self-expression to encourage small prosocial gifts

Rifkin, Jacqueline R.; Du, Katherine M.; Berger, Jonah - In: Journal of marketing 85 (2021) 3, pp. 204-219

Persistent link: https://www.econbiz.de/10012522232