To stay within global environmental boundaries, the world's food system requires significant changes. In this context, a tax on meat products is frequently put forward as a policy measure to stimulate a dietary shift away from meat products. Understanding public preferences for the design of...

Using a choice experiment, this paper investigates how Swedish citizens value three environmental quality objectives. In addition, a follow-up question is used to investigate whether respondents ignored any attributes when responding. The resulting information is used in the model estimation by...