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An experimental study of the generalized second price auction

Bae, Jinsoo; Kagel, John H. - In: International journal of industrial organization 63 (2019), pp. 44-68

Persistent link: https://www.econbiz.de/10012320559

Effectiveness of paid search advertising : experimental evidence

Dai, Weijia; Luca, Michael - 2016

Persistent link: https://www.econbiz.de/10011873655

Competitive advertising on brand search : traffic stealing and click quality

Simonov, Andrey; Hill, Shawndra - In: Marketing science 40 (2021) 5, pp. 923-945

Persistent link: https://www.econbiz.de/10012668065

An experimental study of sponsored-search auctions

Che, Yeon-Koo; Choi, Syngjoo; Kim, Jinwoo - In: Games and economic behavior 102 (2017), pp. 20-43

Persistent link: https://www.econbiz.de/10011792065

Competitive poaching in search advertising : two randomized field experiments

Bhattacharya, Siddharth; Gong, Jing; Wattal, Sunil - In: Information systems research : ISR 33 (2022) 2, pp. 599-619

Persistent link: https://www.econbiz.de/10013363085

Cross channel effects of search engine advertising on brick & mortar retail sales : meta analysis of large scale field experiments on Google.com

Kalyanam, Kirthi; McAteer, John; Marek, Jonathan; … - In: Quantitative marketing and economics : QME 16 (2018) 1, pp. 1-42

Persistent link: https://www.econbiz.de/10011886112

Aggregate Effects of Advertising Decisions : A Complex Systems Look at Search Engine Advertising Via an Experimental Study

Yang, Yanwu - 2020

Purpose: We model group advertising decisions, which are the collective decisions of every single advertiser within the … a proposed simulation framework named EXP-SEA (Experimental Platform for Search Engine Advertising) supporting … experimental studies of collective behaviors in the context of search engine advertising.Design: We implement the EXP-SEA to …

Persistent link: https://www.econbiz.de/10012851957

Effectiveness of Paid Search Advertising : Experimental Evidence

Dai, Weijia; Luca, Michael - 2016

Paid search has become an increasingly common form of advertising, comprising about half of all online advertising … platform Yelp.com. The experiment consists of roughly 18,000 restaurants and 24 million advertising exposures – randomly … assigning paid search advertising packages to more than 7,000 restaurants for a three-month period, with randomization done at …

Persistent link: https://www.econbiz.de/10014034750

Bypassing performance optimizers of real time bidding systems in display ad valuation

Christopher, Ranjit M.; Park, Sungho; Han, Sang Pil; … - In: Information systems research : ISR 33 (2022) 2, pp. 399-412

Persistent link: https://www.econbiz.de/10013362775

Online causal inference for advertising in real-time bidding auctions

Waisman, Caio; Nair, Harikesh; Carrion, Carlos - In: Marketing science 44 (2025) 1, pp. 176-195

Persistent link: https://www.econbiz.de/10015197233