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Experiment
Consumer behaviour
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International journal of nonprofit & voluntary sector marketing
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Snyre for your nasal congestion : using phonesthemes to imbue non-word brand names with meaning
Brennan, Stacey
;
Ilicic, Jasmina
;
Danziger, Shai
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
4
,
pp. 601-619
Persistent link: https://www.econbiz.de/10015144263
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When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
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3
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
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