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Taking a deeper look at online reviews : the asymmetric effect of valence intensity on shopping behaviour
Floh, Arne
;
Koller, Monika
;
Zauner, Alexander
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 646-670
Persistent link: https://www.econbiz.de/10009776458
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How to improve the performance of email marketing campaigns? : a field experiment using the authority principle to improve email performance
Defau, Laurens
;
Zauner, Alexander
;
Sycik, Anna
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 187-194
Persistent link: https://www.econbiz.de/10014364910
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Personalized subject lines in email marketing
Defau, Laurens
;
Zauner, Alexander
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 727-733
Persistent link: https://www.econbiz.de/10014458470
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