Similar Search Results

The differential impact of brand equity on B2B co-branding

Kalafatis, Stavros P.; Remizova, Natalia; Riley, Debra; … - In: The journal of business & industrial marketing 27 (2012) 8, pp. 623-634

Persistent link: https://www.econbiz.de/10009672448

Context effects in the evaluation of business-to-business brand alliances

Kalafatis, Stavros P.; Riley, Debra; Singh, Jaywant - In: Industrial marketing management : the international … 43 (2014) 2, pp. 322-334

Persistent link: https://www.econbiz.de/10010364517

The effects of source credibility and message variation on mail survey response behaviour

Kalafatis, Stavros P.; Riley, Debra; Tsogas, Markos H.; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 391-406

Persistent link: https://www.econbiz.de/10009562246

Managing online service recovery: procedures, justice and customer satisfaction

Singh, Jaywant; Crisafulli, Benedetta - In: Journal of Service Theory and Practice 26 (2016) 6, pp. 764-787

Purpose The internet has changed the way services are delivered and has created new forms of customer-firm interactions. Whilst online service failures remain inevitable, the internet offers opportunities for delivering efficient service recovery through the online channel. Notwithstanding,...

Persistent link: https://www.econbiz.de/10014907357

Managing online service recovery : procedures, justice and customer satisfaction

Singh, Jaywant; Crisafulli, Benedetta - In: Journal of service theory and practice : JSTP 26 (2016) 6, pp. 764-787

Persistent link: https://www.econbiz.de/10011599230

"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis

Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480

Persistent link: https://www.econbiz.de/10012417030

"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances

Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of business research : JBR 117 (2020), pp. 839-849

Persistent link: https://www.econbiz.de/10012288104