Permana, Yudistira Hendra; Sahadewo, Gumilang Aryo - 2013
expected utility theory (EUT). The main focus of this study is the independence axiom on decision making under risk which is … preferences cannot be predicted using EUT and alternative theory is required to predict individual preferences. The alternative … theory of choice has been developed in many previous studies to give a different analysis instead of EUT. We also develop …