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~subject:"Experiment"
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Experiment
Consumer behaviour
105,890
Konsumentenverhalten
103,447
Theorie
16,727
Theory
16,481
Werbung
15,006
Relationship marketing
13,412
Emotion
13,397
Beziehungsmarketing
13,375
Advertising
12,478
Motivation
11,823
Brand management
9,641
Markenführung
9,583
Werbewirkung
9,524
Advertising effects
9,296
Online-Handel
8,884
Online retailing
8,873
Brand image
8,251
Markenimage
8,219
Social Web
7,920
Social web
7,916
Customer satisfaction
7,720
Kundenzufriedenheit
7,554
Markenartikel
7,308
Brand
7,212
Online-Marketing
6,985
Internet marketing
6,966
USA
6,156
Deutschland
6,055
United States
5,717
Service quality
5,566
Dienstleistungsqualität
5,511
Einzelhandel
5,276
Germany
5,231
Retail trade
5,211
Electronic Commerce
5,055
E-commerce
4,923
Marketingmanagement
4,515
Marketing management
4,490
Marketing
3,914
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Undetermined
2,845
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2,366
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101
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4,437
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2,358
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Article in journal
4,287
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4,287
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1,190
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1,190
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1,103
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1,094
Hochschulschrift
186
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116
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96
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96
Collection of articles written by one author
34
Sammlung
34
Conference paper
23
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23
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15
Sammelwerk
15
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12
research-article
8
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5
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4
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English
6,650
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6
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4
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Sutter, Matthias
59
Winden, Frans A. A. M. van
43
Lusk, Jayson L.
32
Villeval, Marie-Claire
32
Nayga, Rodolfo M. <Jr.>
31
Kerschbamer, Rudolf
23
Kaiser, Harry M.
22
Noussair, Charles
22
Güth, Werner
21
Müller, Holger
21
Messer, Kent D.
20
Falk, Armin
19
Mattila, Anna S.
19
Bosman, Ronald
18
Huck, Steffen
18
Ariely, Dan
17
Hopfensitz, Astrid
17
Vogt, Bodo
17
Dewitte, Siegfried
16
Kim, Jungkeun
16
Kocher, Martin
16
Dickinson, David L.
15
Engelmann, Dirk
15
Wansink, Brian
15
Crosetto, Paolo
14
Dertwinkel-Kalt, Markus
14
Givi, Julian
14
Meier, Stephan
14
Schildberg-Hörisch, Hannah
14
Septianto, Felix
14
Taubinsky, Dmitry
14
Weber, Roberto A.
14
Adena, Maja
13
Bartling, Björn
13
Gao, Zhifeng
13
Koch, Alexander K.
13
Nafziger, Julia
13
Reuben, Ernesto
13
Schneider, Sebastian O.
13
Spann, Martin
13
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National Bureau of Economic Research
45
Friedrich-Schiller-Universität Jena
4
Christian-Albrechts-Universität zu Kiel
3
European Commission / Joint Research Centre
3
Springer Fachmedien Wiesbaden
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Forschungsinstitut zur Zukunft der Arbeit
2
Sonderforschungsbereich Statistical Modelling of Nonlinear Dynamic Processes
2
Technische Universität Clausthal
2
Universität Mannheim
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Bonn Graduate School of Economics
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Edward Elgar Publishing
1
European Union Intellectual Property Office
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Federal Reserve Bank of Chicago / Research Dept
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
Humboldt-Universität zu Berlin
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institute for Social Research, the University of Michigan
1
Internationales Institut für Umwelt und Gesellschaft
1
Leibniz-Institut für Wirtschaftsforschung Halle
1
London Economics Ltd
1
Nomos Verlagsgesellschaft
1
OECD
1
Sonderforschung ökonomische und juristische Institutionenanalyse (SOFIA) e.V.
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Trinity College Dublin / Department of Economics
1
University of Dundee / Department of Economic Studies
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Universität Zürich / Sozialökonomisches Institut
1
Universiṭat Bar-Ilan / Department of Economics
1
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Journal of economic behavior & organization : JEBO
154
Journal of business research : JBR
139
Journal of behavioral and experimental economics
134
Journal of economic psychology : research in economic psychology and behavioral economics
104
Journal of behavioral decision making
94
Discussion paper series / IZA
92
CESifo working papers
89
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
83
Psychology & marketing
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Journal of marketing research : JMR
60
Food policy : economics planning and politics of food and agriculture
59
Marketing science
59
Discussion paper
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
Games and economic behavior
52
Experimental economics : a journal of the Economic Science Association
46
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
45
NBER working paper series
45
Information systems research : ISR
44
International journal of hospitality management
43
Discussion paper / Tinbergen Institute
42
Tourism management : research, policies, practice
42
Marketing letters : a journal of research in marketing
41
IZA Discussion Paper
36
European economic review : EER
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of retailing
33
American journal of agricultural economics
32
Journal of consumer research : JCR ; an interdisciplinary journal
32
Working paper
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Working paper series
30
Economics letters
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of business ethics : JOBE
27
NBER Working Paper
27
Journal of marketing research
25
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Source
All
ECONIS (ZBW)
6,768
EconStor
13
Other ZBW resources
8
RePEc
4
USB Cologne (business full texts)
1
USB Cologne (EcoSocSci)
1
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1
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1
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
2
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults living in the U.S.
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
Can you make a difference? : the use of (in)formal address pronouns in advertisement slogans
Schoenmakers, Gert-Jan
;
Hachimi, Jihane
;
Hoop, Helen de
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 99-114
Persistent link: https://www.econbiz.de/10014515017
Saved in:
5
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
6
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
7
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
8
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
9
Give blood today or save lives tomorrow : matching decision and message construal level to maximize blood donation intentions
Czeizler, Amalia
;
Garbarino, Ellen
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011744218
Saved in:
10
Effects of the variation of rhetorical ambiguity on
advertising
persuasion
: mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
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