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Improving service brand personality with augmented reality marketing

Plotkina, Daria; Dinsmore, John; Racat, Margot - In: The journal of services marketing 36 (2022) 6, pp. 781-799

Persistent link: https://www.econbiz.de/10013407600

The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness

Riquelme, Isabel P.; Román, Sergio; Cuestas, Pedro J.; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 35-52

Persistent link: https://www.econbiz.de/10012060911

An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

An investigation of online shopping experience on trust and behavioral intentions

Samuel, Lee Hao Suan; Balaji, M. S.; Kok Wei Khong - In: Journal of internet commerce 14 (2015) 2, pp. 233-254

Persistent link: https://www.econbiz.de/10011432424

Relationships and trust in perceiving price fairness : an exploratory study

Hinner, Michael B. - In: Economics and business review 2 (2016) 2, pp. 54-73

Persistent link: https://www.econbiz.de/10011535216

Modeling reputation as a time-series : evaluating the risk of purchase decisions on eBay

Hayne, Stephen C.; Wang, Haonan; Wang, Lu - In: Decision sciences : DS 46 (2015) 6, pp. 1077-1107

Persistent link: https://www.econbiz.de/10011477007

Client assessments of their audit experiences : the role of experience quality, similarity and client participation

Jomjai Sampet; Naruanard Sarapaivanich; Erboon Ekasingh; … - In: Asian review of accounting 32 (2024) 1, pp. 166-186

Persistent link: https://www.econbiz.de/10014486529

Sticky rebates : rollback rebates induce non-rational loyalty in consumers ; experimental evidence

Morell, Alexander; Glöckner, Andreas; Towfigh, Emanuel V. - 2009

We investigate whether and how targeted rebates impede rational switching of consumers from an incumbent to an outside option (e.g., market entrant). In a real trading problem, participants repeatedly buy tokens and can enter a target rebate scheme. Buying in a rebate scheme considerably reduces...

Persistent link: https://www.econbiz.de/10003862444

The Effect of Recommendation, Customer Satisfaction, Online Shopping Experience, Trust and Word-of-Mouth Affecting Consumer Online Shopping Decision

Usman, Osly; Zillah, Isfanz Ainu - 2020

, Trust and Word of Mouth on Online Shopping Decision. The research was carried out for two months, starting in November to … certainly has the Recommendation, Customer Satisfaction, Online Shopping Experience, Trust and Word of Mouth is good in decision …, Customer Satisfaction, Online Shopping Experience, Trust and Word of Mouth …

Persistent link: https://www.econbiz.de/10014102552

Predicting online donation intention in donation-based crowdfunding apps : a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns

Bhatt, Viral; Pandey, Sudhir; Patel, Ritesh; Ghodake, … - In: Journal of nonprofit & public sector marketing 37 (2025) 1, pp. 80-104

Persistent link: https://www.econbiz.de/10015191893